SUSTAINABLE BUSINESS MODEL : SEE KALIEDOSCOPIC PATTERN OF PPP THROUGH ANALYSIS OF A BUSINESS CASE FOR SUSTAINABILITY
Vasantha Lakshmi. R and Hanuman S Kennedy
INTERNATIONAL CONFERENCE ON SUSTAINABLE BUSINESS MODELS IN THE EMRGINING ECONOMY, 13TH AND 14TH NOV 2014 @ BMSCE, BANGALORE
Sustainability is the buzz word in the business world. There are many ways to interpret the term Sustainability. The definition includes long term business perspectives or People, Profit, Planet concerns or environmental, economic and social performance, or all the above. It is a growing priority for businesses of all sizes. This paper describes the theoretical framework, features and characteristics of a sustainable business model through a business case for sustainability.
Key words: Sustainability; Sustainable Business; Business case for sustainability; SBM, Sustainable business model; Sustainability business Model